Happy Home

SailPointe Creative developed Life Goods as a co-brand of the Life Every Day line, designed to complement the brand with a focus on home décor. The Life Goods brand features a clean, pastel color palette and simple, elegant graphic patterns that create a warm, inviting aesthetic.

As new product categories were introduced to the initial line of SKUs, we ensured that each design maintained consistency while strategically positioning the products to compete effectively on shelf against leading brands.

From the ground up, we built the brand’s identity — developing the logo, creating the visual language, and crafting the simple yet elegant tagline: “Happy Home.”