Right Course
2019 Graphic Design, USA
American Package Design, USA
Right Course
The Challenge
Elior’s approached SailPointe to develop packaging for Right Course — a frozen meal designed specifically for individuals managing diabetes.
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The product targets consumers who need to control their glucose levels but lack the time to cook and want a more affordable option than eating out. It would compete in the frozen aisle alongside national brands, while being the only meal formulated to meet diabetic dietary needs.​
The Objective
Create packaging that clearly communicates Right Course’s unique benefits — without explicitly labeling it as a “diabetic meal.”
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The design needed to:
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Convey controlled carbohydrates and balanced macronutrients
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Highlight key nutritional attributes
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Build trust and credibility
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Stand out against national competitors
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Appeal directly to the target consumer
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The goal was to communicate the product’s purpose through smart design, strong benefit messaging, and compelling food imagery positioning Right Course as the confident, glucose-conscious choice in the freezer section.
So many choices. None fit your lifestyle until now!
From Concept to Shelf
Bold and tasty
• Right Course logo encased in a recognizable glucose meter shape
• Visual cues of diabetic accouterments are subtly in the background
Initial Concept
Photography
