Ingles Markets engaged SailPointe to redesign the Laura Lynn logo and packaging system. The Laura Lynn brand is a cornerstone private label across 188 stores, representing more than 1,500 SKUs spanning over 80 product categories.

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The Challenge:
Develop a brand identity strong enough to compete with leading national brands at shelf while elevating brand recognition and perceived value.

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SailPointe presented multiple strategic concepts. The selected direction introduced a cohesive family-look packaging system that delivered consistent branding across categories and throughout the store. This unified approach strengthened shelf presence, improved brand recognition, and fostered customer loyalty through familiarity, quality cues, and value perception.