Packaging Design by SailPointe Creative
Earth Fare
Earth Fare initially engaged SailPointe to evaluate packaging concepts developed by another design firm for its Everyday and Organic private label brands. We assessed both design systems with respect to the original strategic intent and provided objective feedback on their strengths and opportunities.
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Earth Fare appreciated our perspective and alignment with their brand vision, and subsequently asked SailPointe to refine the new designs. Ultimately, Earth Fare determined that a more comprehensive reset was needed and entrusted SailPointe to lead the redesign effort.
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We began with the Everyday line, Earth Fare’s flagship private label brand.
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SailPointe developed six conceptual boards presenting distinct strategic directions for the evolution of the Earth Fare brand identity. Once a direction was selected and finalized, we expanded the system by creating a cohesive benefits and attributes framework to strengthen on-pack communication and enhance shelf clarity.
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The final Everyday brand system delivered to shelf met Earth Fare’s objectives—elevating brand presence, clarifying value, and creating a cohesive, scalable packaging architecture across categories.
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