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News

Welcome to SailPointe Creative News, your inside look at what’s happening across the studio. Here, we share our latest awards, where we’re headed next, and a few behind-the-scenes stories that show how the work comes together.

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You’ll also get the chance to meet the team, explore articles we’ve written, and stay connected to the thinking behind our designs. Subscribe to get a heads-up whenever something new drops.

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Federated Buying Show

The buying show is Federated Group’s premier annual event, bringing together a curated group of suppliers, clients, distributors, and vendors. It creates a focused environment for meaningful one-on-one conversations that directly support growth across the food business.

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Federated Group will showcase new product innovations while giving attendees the opportunity to engage with key brands such as Life Every Day, Praise Complete, and its value-driven line, Better Value.

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SailPointe Creative will be on-site, building connections and engaging directly with stakeholders, highlighting its design expertise and the strategic services it offers to elevate brand presence and performance.

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​ It all happens next week.

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SailPointe Creative is honored to receive a Bronze Vertex Award for our Life Every Day packaging design.

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This work reflects our commitment to building brands that compete, connect, and perform at the shelf.

 

Congratulations to our team for advancing the design.

10.15.2026 entry

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Federated Group and Sailpointe Recieved 3 Storebrands Editor Pick Awards.

 

Private Label Innovation Continues Across The Aisles

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From food and beverage to household and wellness, the 2025 Editors’ Picks winners mesh quality with innovation while offering shoppers value.

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Congratulations to our Category management, sales, and design team.

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