Krasdale
Different than a store rebrand, the distributor Krasdale needed packaging to appeal to both Grocers and Consumers. We created a new vibrant family look using strong color blocking with up-front taste appeal. Notice how the logo went from an endorser to proudly showcasing the product!
Brand Identity by SailPointe Creative
Packaging Redesign by SailPointe Creative
Logo Redesign by Sailpointe and Krasdale
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Logo Redesign
Sailpointe, in collaboration with Krasdale, redesigned the brand’s logo to ensure flexibility across various packaging formats. The refreshed logo includes an "Established" statement, paying homage to Krasdale’s rich history while reinforcing trust and longevity.
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Brand Positioning Shift
We moved the brand away from its formerly generic white appearance and introduced a bold, colorful shelf presence that feels more relatable and emotionally engaging to today’s shoppers.
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Balanced Messaging Through Design
Sailpointe developed a visual system that harmonizes white space with vibrant color. At the core of this storytelling approach is a distinctive shape we call the “Heart of Krasdale,” which serves as a consistent brand element across categories, enhancing recognition and emotional connection.
What Sailpointe Did
Before and After
