Brand Identity by SailPointe Creative
Packaging Design by SailPointe Creative
Logo Design by SailPointe Creative
Seven Farms
Seven Farms is one of Federated Group’s in-house brands, created to meet the growing demand for organic products. But instead of launching just another organic line, Federated envisioned a brand that would encompass seven key attributes: Organic, Non-GMO, Gluten-Free, Plant-Based, Vegan, Fair Trade, and Eco-Friendly. These pillars inspired the brand name Seven Farms.
SailPointe developed the original brand look based on this premise, delivering a simple, earthy design that resonated with early organic shoppers. As the grocery market evolved, so did the brand’s needs. SailPointe was brought back in to refresh and reposition Seven Farms for a stronger impact in the organic category.
The redesign modernized the brand by:
Brightening the color palette to add vibrancy and shelf presence.
Seven Farms
2019 Graphic Design, USA
American Package Design, USA
Previous
Design
New Redesign
Making imagery the hero of the package to highlight product quality.
Relocating and refining benefit callouts for greater visibility and consumer clarity.
The result was a revitalized brand identity that kept Seven Farms competitive while staying true to its authentic, values-driven foundation.